Highmark Direct mobile unit due in Midland
Highmark Direct mobile marketing unit due in Midland
(PA Cyber Press Release Jan. 8, 2010)
MIDLAND, Pa. – The Highmark Direct mobile marketing unit is to visit Midland, offering one-on-one help for members with questions about their health insurance or Highmark’s wellness programs.
On Thursday, Jan. 21, the interactive tour vehicle is to be stationed in the parking lot at the PA Cyber Charter School administration building at 1200 Midland Ave. Trained Highmark representatives will be available from 11 a.m. to 3 p.m. to answer questions, help subscribers sign up for the Lifestyle Returns program, and complete individual wellness profiles.
Anyone with health insurance through Highmark is eligible to visit the mobile unit. That includes a large number of local employees of the Pennsylvania Cyber Charter School.
Babish said through Avanti's relationship with Highmark, PA Cyber and the other Midland sponsors offer a number of health education and wellness classes to local members including nutrition and weight loss, stress reduction, diabetes prevention and awareness, and smoking cessation. Some classes are online, while others are conducted at Lincoln Park or the Midland Wellness Center.
Avanti Management Group is the community site provider for this event, according to Robert Babish, wellness consultant for Avanti. He said Highmark representatives are to visit PA Cyber offices in Harrisburg and Philadelphia on Jan. 21 to offer the same services and information available from the mobile unit. Babish may be contacted at 724.643.1180, extension 1015.
To take full advantage of the features of the mobile unit, those planning to participate are asked to visit the Highmark website several days prior to Jan. 21 to obtain a login ID, password and PIN number, and to bring that information with them.
Highmark members may visit the company internet site, www.highmarkbcbs.com and follow these steps: under “Get help with your health care coverage,” ;click on the “member” tab at the top of the next screen; click on “register now;” and enter the required information for a login ID and password. A PIN number will be sent to the individual’s home by mail in three to five days.
The Highmark mobile marketing unit is a tractor-trailer rig which folds out into a facility measuring 30 by 85 feet.
As a leading health insurer, Highmark’s mission is to provide access to affordable, quality care, enabling people to live longer, healthier lives. Based in Pittsburgh, Highmark serves 4.6 million people through the company’s health care benefits business. Highmark contributes millions of dollars to help keep quality health care programs affordable and to support community-based programs that work to improve people’s health. Highmark exerts an enormous economic impact throughout Pennsylvania. A recent study showed Highmark’s positive impact exceeded $2.5 billion. The company provides the resources to “give members a greater hand in their health.”
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